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Fiorella Sosa

Marketing • Brand Strategy • Consumer Insights

Professional Experience

The Standard, Los Angeles — Leasing & Marketing Professional

Landmark Properties | Full-Time

  • Lead leasing efforts through brand-aligned property tours, sales presentations, and relationship-driven follow-ups with prospective residents.
  • Support marketing initiatives, resident engagement, and outreach strategies to increase brand visibility and strengthen community connection.
  • Use CRM data and leasing performance insights to track leads, refine communication, and support occupancy goals.

Skills: Leasing strategy, brand representation, CRM, customer engagement, experiential marketing

RELIST — Consumer Marketing Intern

Fashion Technology Startup

  • Developed digital marketing concepts to increase platform awareness and user engagement among Gen Z consumers.
  • Supported marketplace growth by helping transform limited listings into a more active, scrollable feed experience.
  • Created story-driven campaign ideas, social content concepts, and outreach materials aligned with RELIST’s fashion-tech audience.

Skills: Consumer marketing, social strategy, fashion tech, trend research, Gen Z marketing

2CHAIR Recording Studio — Marketing Manager

Creative & Entertainment Industry

  • Built and managed the studio's marketing presence as the sole marketing contributor.
  • Developed content calendars and social strategies across stories, posts, and reels.
  • Designed promotional materials, service guides, pricing assets, and customer-facing collateral.
  • Established brand messaging and highlight systems to improve audience engagement and booking communication.

Skills: Social media management, creative direction, Canva, content strategy, brand development

ONE Electrolytes — Marketing Lead

Health & Wellness Beverage Brand

  • Owned the brand's marketing function, leading strategy, content creation, and community engagement initiatives.
  • Developed campaigns and digital assets to build brand awareness and connect with wellness-focused consumers.
  • Managed end-to-end execution of marketing efforts, from ideation and design to publishing and audience outreach.
  • Conducted competitor and consumer research to inform positioning and growth opportunities.

Skills: Brand strategy, campaign management, content creation, consumer insights, community marketing

T7X — Social Media & Marketing Intern

Blockchain & Financial Technology Startup

  • Created educational social media content explaining Web3 and tokenization concepts in accessible language.
  • Supported content strategy across Instagram, LinkedIn, and blog platforms.
  • Researched trends and competitors to inform digital messaging and positioning.

Skills: Social media strategy, content creation, digital marketing, research

Leadership & Community

CHAARG — VP of Membership

USC • Wellness & Community Organization

  • Led membership growth, onboarding, and engagement initiatives for USC’s CHAARG chapter.
  • Supported community-building through events, recruitment, and member communications.
  • Coordinated retention strategies to strengthen member involvement and connection.

Skills: Community engagement, leadership, communications, event planning

NAI — Student Mentor

USC Neighborhood Academic Initiative

  • Mentored high school students through college readiness and academic development.
  • Provided guidance around personal growth, school preparation, and first-generation college pathways.
  • Supported students through encouragement, communication, and mentorship.

Skills: Mentorship, public speaking, youth advocacy

VITA — Tax Preparer

Volunteer Income Tax Assistance

  • Prepared tax returns for low-income individuals and families.
  • Ensured accuracy, confidentiality, and care when handling client financial information.
  • Helped clients better understand their tax outcomes and filing process.

Skills: Attention to detail, client communication, compliance