Wicked: For Good
- Audience + market analysis for growth opportunities
- Integrated strategy across digital, social, experiential
- Messaging aligned with brand + fan culture
Skills: Brand strategy, audience insights, campaign planning
Projects
Just Dance 2026
- Creator partnership concepts + collabs
- Trend + platform behavior analysis (TikTok/IG)
- Campaign ideas blending culture + movement
Skills: Influencer marketing, social strategy, trend analysis
Airbnb
- Competitive + market forces analysis
- Positioning around belonging + experience
- Insights for trust + long-term growth
Skills: Competitive analysis, positioning, strategic thinking