SideQuest
Consumer Insights & Product Strategy • App Concept
- Conducted survey + interview research to uncover Gen Z social planning pain points
- Analyzed decision fatigue, budgeting, and coordination challenges to define market opportunity
- Developed a product concept centered on curated “blind box” experiences for group planning
Skills: Consumer insights, market research, product strategy, behavioral analysis
Wicked: For Good
Integrated Marketing Plan • Entertainment Marketing
- Audience + market analysis for growth opportunities
- Integrated strategy across digital, social, experiential
- Messaging aligned with brand + fan culture
Skills: Brand strategy, audience insights, campaign planning
Just Dance 2026
Social & Influencer Strategy • Gaming Marketing
- Creator partnership concepts + collabs
- Trend + platform behavior analysis (TikTok/IG)
- Campaign ideas blending culture + movement
Skills: Influencer marketing, social strategy, trend analysis
Airbnb
Strategic Brand & Market Analysis • Strategy
- Competitive + market forces analysis
- Positioning around belonging + experience
- Insights for trust + long-term growth
Skills: Competitive analysis, positioning, strategic thinking
